3 TYPES OF LOGOS & WHICH IS RIGHT FOR YOU

There are three main categories that I typically group logo designs into: illustrative, iconic, and typographical. All three have many great attributes, and each also has drawbacks. But the best way to know which is the right one for you is to figure out how you will mostly be using your logo. Once you do, … Continue reading 3 TYPES OF LOGOS & WHICH IS RIGHT FOR YOU

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What Should a Natural Product Look Like?

When you think of a natural product, do you think of muted colors, green and brown earthy tones and kraft paper — to represent healthy, all natural, simple/clean ingredients, wholesome, maybe even organic and non-GMO? Think again. Natural products certainly looked their expected part when they first started to enter the marketplace. Now that more … Continue reading What Should a Natural Product Look Like?